top of page
Bring Outbound Into Focus
InsideOutbound makes it possible to measure your outbound prospecting funnel.
Spray-and-pray is dead.
If you want outbound to work for you, then you have to think differently.
​
Managing a successful B2B prospecting program is about more than activity metrics. It requires an account-based funnel.
Why is B2B outbound prospecting so hard to measure and predict?
In Salesforce, information about B2B prospecting is spread across five different objects (records):
-
Account
-
Contact
-
Opportunity
-
Task
-
Event
​
Out of the box, Salesforce doesn't let you report on the outbound metrics that matter.
Questions you should be able to answer:
-
Are reps really working as hard as they say they are?
-
Why don't the reps with the most activities create the most pipeline?
-
How do I accurately project future outbound pipeline?
-
How many accounts do we have to target to get one opportunity?
-
How many accounts are we actively prospecting right now?
-
How long is my outbound cycle (avg time from cold to new pipeline)?
Want to see it in action?
bottom of page